It’s been 20 years since Ferndale commenced production in a small factory in Ballarat, Victoria, Australia. Ferndale was focused on building a new segment in the confectionery market, by offering consumers high quality, great tasting, permissible choices, able to be enjoyed without health or guilt concerns.

Understanding that consumers wanted healthier confectionery options, which were also convenient and portable, suitable for pockets and handbags, was fundamental in our brands quickly achieving strong consumer acceptance and popularity which continues to this day.

Over the past 20 years, Ferndale’s product and pack innovation has given consumers exciting new choices for sugar free, fat free, no artificial colours or flavours, inherent nutritional attributes, including 100% safe for teeth and high levels of soluble dietary fibre, combined with highly convenient “click shut” pocket packs.

Superior, consistent, quality products and packaging offering outstanding value for money, was our primary objective, then- and remains so now.

We take pride from the universal acceptance of our brands throughout Australia and many countries around the world, and continue to drive product and pack innovation.

Our business has been privileged to establish strong long term partnerships with key suppliers, customers and outstanding employees over 20 years, for which we recognise as a key to our success, and we will continue to develop partnering relationships from which all parties benefit.

The foundation of the business are the millions of loyal consumers who purchase our brands day after day, week after week, year after year, and who will continue to be our primary focus for the next 20 years and beyond.

To celebrate this momentous occasion, Ferndale has developed a 20 year anniversary pack, that it will be distributing to all of our valued suppliers, customers and key stakeholders.

 Bruce Edward

Managing Director & Company Founder


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