Ferndale Confectionery partners with Cloetta
CLOETTA AB, a leading confectionery company in N-Europe and owners of iconic global brand The Jelly Bean Factory® have appointed FERNDALE CONFECTIONERY PTY. LTD. to develop and execute the brands formal launch into the Australian market in late 2020.
The Jelly Bean Factory® offers 36 different flavours of gourmet jelly beans, made from 100 per cent natural flavours and fruit juices. Free from gluten, gelatine, palm oil & nuts The Jelly Bean Factory® was established in 1998 in Ireland. Everyday over 12 million gourmet jellybeans are produced at the factory in Dublin, packaged in a wide variety of playful formats. As the products are kosher, halal compliant and suitable for vegetarians the brand is highly accessible and sold in more than 50 markets all over the world.
FERNDALE CONFECTIONERY PTY. LTD. is the perfect partner for The Jelly Bean Factory®. Ferndale has a 25-year history of identifying gaps in the market and successfully launching and growing brands to become ‘must have’ lines in Australian retailers, especially in the impulse pocket pack category.
FERNDALE will be utilising their state-of-the-art facility located in Ballarat, Victoria to manufacture exciting new pack formats for the Australian market. These new lines will also be sold across numerous international markets using CLOETTA’S extensive distribution network.
“What an incredible opportunity for our family owned business to work with Cloetta who are a global leader in impulse confectionery. The Jelly Bean Factory® is the perfect addition to our range, and we cannot wait to introduce the exciting new products we have developed in partnership with Cloetta.”
– Ferndale General Manager, Leigh Edward
“Both Ferndale and The Jelly Bean Factory® stand for best practice manufacturing, high quality & innovative products in the guilt-free enjoyment segment. In the last 25 years Ferndale has proven to be very successful in this segment and we are sure the addition of The Jelly Bean Factory® brand will support further growth of this segment in Australia.”
– Cloetta Marketing Manager International Markets, Justin Hazendonk