Founder & Owner
Bruce founded Ferndale in 1995 after spending 18 years working for Mars Confectionery.
Bruce handed over the reins to Jarrod and Leigh in 2011 and is spending his retirement breeding Standard bred horses on his 400 acre horse stud, which is located on the outskirts of Ballarat. Bruce has excelled in this industry, breeding the 2015 NSW Derby winner, Ideal for Real and he also bred and owns Heaven’s Trend who is the fastest 2 year old in the world this year.
Today Bruce acts as a mentor for Jarrod and Leigh, and often pops into Ferndale HQ with a ‘NEW IDEA’. Bruce has been married to wife Vicki for over 40 years and has three children, Jarrod, Tara and Leigh. He is also a grandfather to two cheeky boys.