Chief Executive Officer

Ferndale has been a major part of Leigh’s life since he was 10 years old. He used to spend his school holidays helping out in the factory, doing whatever he could to earn some pocket money, and would often be overheard telling all of his friends that he was “Chief Taste Tester” in a lolly factory!

Today, Leigh is in the role of CEO and is focused on domestic brand growth in both the branded and private label space. Leigh’s passion lies in identifying opportunities and gaps within the market, and then working closely with the Ferndale team to develop products and strategies to fill these gaps. Since joining the business full time in 2010, Leigh has driven the incredible growth of JOLS PASTILLES, JILA SUGAR FREE and The So Soft Marshmallow Co and he also works very closely with Ferndale’s major Private Label customers to bring new private label products to market.

In February 2018, Leigh and his father Bruce founded The So Soft Marshmallow Co.

More recently Leigh (along with his father Bruce) founded FoodLine Australia- A $21 investment into a state of the art bar production facility.

Outside of Ferndale, Leigh is a family man, who loves spending time with his girls- wife Cassie, and two daughters Layla & Macey. He also has a keen interest in Horse Racing and volunteers his time on several local boards.

Leigh Edward
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