Monday December 7th, 2015:
Last Friday Ferndale Confectionery held its annual sales conference at the InterContinental in Melbourne. Sales and Marketing Director Leigh Edward said the event was an outstanding success, and it was a great opportunity for the team to review the year and plan for the future.
A highlight of the event was presenting the ‘2015 Sales Representative of the Year’ to David Grand. David is in his 7th year with Ferndale, and continues to achieve incredible results in the route trade. David achieved the highest individual sales for the year, posted 9% sales growth, had 17 of the top 50 accounts and recorded the highest ever sales in a calendar year by a Ferndale Representative. David also had the highest sales in 2014, so to continue to grow in a challenging market is a fantastic effort.
The 2015 Conference was used to launch the newly formed partnership with PETstock. Ferndale products will be available in all 117 PETstock stores from early December. This is a very exciting opportunity for Ferndale, as PETstock are also 100% Family Owned and Operated by a local Ballarat Family, so it is great to have two famous Ballarat businesses working so cohesively together.
The conference concluded with partners joining the sales team for an amazing evening at Melbourne’s Rare Steakhouse.