What’s happening at Ferndale

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A little bit about Ferndale Confectionery

Ferndale Confectionery is a family owned, innovative Ballarat business, demonstrating sustained business success. Founded on world class product quality and a highly focused business strategy, Ferndale’s brands, including JILA® mints, JOLS® fruit pastilles and LICORETTE®, provide convenient guilt-free enjoyment for millions of consumers throughout Australia and around the world. The company’s Delacombe factory has been continually upgraded and produces in excess of 20 million packs per annum, using world best practice manufacturing and management systems.

  • Established in 1995 by the Edward family in Ballarat, to develop, produce and market new innovative confectionery concepts.
  • Specialising in high quality, low guilt confectionery, generally sugar free, with natural colours, natural flavours and 100% safe for teeth.
  • Competing with large multinationals in a highly competitive marketplace, by developing high quality, popular brands with unique attributes and benefits.
  • By focusing on a clear hierarchy of market imperatives – QUALITY, VALUE, AVAILABILITY, ADVERTISING and PROMOTION, the business has established a portfolio of highly popular, market leading brands both in Australia and overseas.
  • Operates a world class manufacturing plant, producing in excess of 20 million items per annum, distributed nationally and to 14 export markets.
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